The relationship between aid agencies and international/local media is often ambivalent yet vital for public and operational outcomes. This course aims at exploring the theoretical and practical issues and implications of this challenging relationship. The course programme analyses the two sides of the interaction: the first part examines public communications by aid agencies in a changing media environment and includes media training for operational purposes. The second part explores the principles of humanitarian journalism and crisis reporting, questioning the media’s agenda, the newsworthiness of humanitarian contexts and the impact of media coverage.

Objectives of the course:

At the end of the course, participants will be able to:

  • Understand the media landscape (global & local) and the opportunities and challenges it presents to humanitarian organisations
  • Analyse the impact of the digital media revolution
  • Analyse the limits and constraints of relations between the media and humanitarian organisations
  • Use the media as a strategic communications channel to support humanitarian programmes and operations
  • Prepare and give an effective media interview (broadcast, print, online)

 

Workload:

Around 50 hours of work for the whole course, including:
• Approximately 20 hours of face-to-face teaching (lectures, media training)
• Approximately 30 hours of self-study time (readings, reflexive analysis)

Structure of the course

• International media landscape and challenges
• The use of digital media at field level
• Journalists- aid actors interaction
• Traditional media: Between independence and instrumentalisation
• Making of humanitarian news: Media training

  • Professionals in the humanitarian, development or social sector looking to develop their competencies in communication through various media
  • Professionals working in the communication, or journalism fields who wish to gain specific knowledge of humanitarian interactions with media before changing their professional career towards humanitarian action.
  • Graduate students with relevant volunteer or intern experience, looking to undertake a postgraduate course with a view to entering the humanitarian sector.

Admission requirements:

  1. a university qualification (bachelor’s degree or equivalent);
  2. at least three years of relevant professional experience;
  3. excellent command of English;
  4. motivation working in the humanitarian sector.

 

Documents required:

  • CV (Résumé)
  • Copy of your highest diploma
  • Work certificate or official document of your current job position
  • Scanned copy of passport.

 

More information about the admission process is available on our application page.

As a Centre which prides itself on being agile, it is with pleasure that we can announce that all our upcoming short courses in 2021 will be available to online and residential students. We are adapting not only to the current global challenges linked to COVID19, but also to the increasing aim to make our courses as inclusive as possible by making more available online.
  • participants can choose either a residential or online option
  • participants inside Europe can choose residential, but they have to follow the sanitary restrictions when they travel to Switzerland (PCR test or quarantine)
  • participants outside of Europe need to choose online (no visas are available at the moment)
  • Participants should expect approximately four hours of live sessions per day – they will be scheduled between 9am – 4pm Geneva time (the exact schedule will be communicated 10 days before the course)
  • All live lecture sessions will bring online and residential participants together (both groups combined)
  • Break out groups online (for online students)
  • Break out groups face to face (for residential students)
  • Other material (videos, readings etc.) available online
  • A relationship at stake: media and aid organisationsDates 25 April - 6 May 2022
  • A relationship at stake: media and aid organisationsDuration Two weeks
  • A relationship at stake: media and aid organisationsLocation Online
  • A relationship at stake: media and aid organisationsLanguage English
  • A relationship at stake: media and aid organisationsCREDITS 2 ECTS
  • Fee CHF 1'500
  • Application Deadline 3 April 2022
  • If applying for a scholarship Deadline: N/A